8 Reasons to Create a Web Video

Sep062013

In my last blog post, I highlighted five fundamental principles to keep in mind when making your next web video. My first point was that when making a video, you should have a clear purpose in mind. That generated more than few conversations about why companies (and people!) choose to communicate through video. Here’s a rundown of the top ways companies are finding success with web videos.

    1. Brand Awareness
      There’s no better way to introduce your business to an online community than a video. A video will help you to distill your business into a simple, engaging piece of content that viewers can understand and relate to.
    2. Audience Appeal
      Digital video can serve as a web commercial that tells a story about your business, products or services. It can be serious, silly, happy, sad, or any other emotion, as long as it creates a connection that will influence the viewer’s behavior and encourage them to purchase your products or services.
    3. Product Promotion
      Video is a great way to generate buzz around a product or service. It allows you to use both audio and visual cues to explain exactly what the product or service is, while allowing you to demonstrate it in use. Most potential buyers want to see how something works before purchasing, and a video offers peace of mind for skeptical buyers. The online shopping market continues to grow steadily, and product demonstrations through web video goes a long way in connecting the buyer to a tangible product.
    4. Show off your accomplishments
      There are several different ways to show off your business’ accomplishments through video. You can make a showreel that highlights all of your recently completed projects or a video case study that takes a deeper look a specific project. Video testimonials are also a great way to clearly demonstrate the impact your organization has had on your customers; you’ve worked hard to build a relationship and keep your client happy, so why not let people know it?
    1. Showcase your events or community involvement
      Every event deserves a video. A video can help promote an event before it happens or offer a good recap of an event that just happened. Hundred of hours go into events and conferences, so it’s important to extend the engagement even after the event has happened. It reminds attendees how amazing the event was, while informing those who didn’t attend how much fun was had. It may even convince them to get more involved in following events.
    1. Make a personal connection
      Your business has a team of great people – a team that delivers on the promise your organization makes to your customers. Building relationships is important for both customer retention and acquisition. Your clients will develop a stronger connection with your brand if they can put a face to a name. If you have a small team, short individual team bio videos are a great way to show off the personality around the office. For a larger team, a more general video is a great way to show who your company really is from the inside out.
    2. Education and Training
      A tutorial video is great way to educate both staff and customers about your products or services. It is an excellent way to connect with the consumer while explaining how to interact with a product or service. You can also address FAQ’s or product features with video. Putting a face and a voice to the content helps the viewer follow along and helps ensure that their questions are answered clearly and concisely.
    3. Build your personal brand
      If you’re an expert in your field, what better way to engage people than a video blog post? People are more likely to listen to your opinion that read it, so use video to share your knowledge, all while creating a strong personal brand.


Video is personal, engaging and convincing, which makes it a great tool for a variety of business goals and purposes. Where and how you publish your video are critical in pushing your message to the right audiences. Let’s talk about why you think you should make a video, and we can collaborate on finding a way to bring it to life.

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