Our brand isn’t defined by a single person – it’s in the hands of each bv02 employee, every day. So today, we’re taking it literally, and we’re handing over the keys to the bv02 Twitter account. The Twitter Takeovers will continue as a regular series on Fridays, to help you get to know the different... Read more »
Posts By: Claire Sutton
Twitter Takeover: Justin MacNeil
Our brand isn’t defined by a single person – it’s in the hands of each bv02 employee, every day. So today, we’re taking it literally, and we’re handing over the keys to the bv02 Twitter account. The Twitter Takeovers will continue as a regular series on Fridays, to help you get to know the different... Read more »
7 Ways Your PPC and SEO Can Work Together
Delving into search marketing can be an intimidating task. Right off the bat, most companies are faced with the same dilemma - do we invest in PPC or SEO? While paid and organic search are often viewed as two exclusive initiatives, they are in fact two sides of the same coin: search marketing. As the many... Read more »
The Importance of Conversion Tracking in Google AdWords
Often times we see companies running Google AdWords campaigns blindly. They set up their campaigns, determine keywords, decide on a budget and hit go. Then they "track" the results. They look at impressions, clicks and cost - and then hop over to Google Analytics to look at their increase in overall traffic. And... Read more »
Less is more: the conference
"Less is more." While this saying rings true in many industries and contexts, it's especially true in the field of design, making it true for every industry design touches. That's a lot of industries, including everything from web to hospitality. That's why on November 1st, ALT Hotel Toronto Pearson is hosting the... Read more »
Dig Deeper, Market Better with Sitecore's Digital Marketing...
Measure. Report. Analyze. As marketers, we are told to do this every day. And it's true. To truly understand our audience and the effectiveness of our efforts, we must track everything and optimize appropriately. While there are plenty of reporting tools available to marketers, few of them offer full integration... Read more »
Why "Squarebucks" will normalize mobile payments
If you've been on social media today, you've likely heard that Starbucks will be partnering with Square, the mobile payments start-up currently used by various small businesses. Needless to say, Starbucks will be their largest account by far, but less obvious is that this is the tipping point towards widespread... Read more »
Turn Leads into Conversions with Google Remarketing
So you've set up your first Google AdWords campaign. You've successfully targeted the right audience, and driven lots of qualified traffic to your website. Users are going in, browsing your products, filling their shopping cart and then - leaving without checking out? Clearly, this is not the action you want them... Read more »
iA Writer: A business case for great user experience
Content strategy. Content marketing. SEO. Blogging. Voice and tone. What do all of these eMarketing techniques have in common? They all rely on well-produced written content. In that case, a tool that helps create more and better content would be pretty useful, right? Well, it exists, and it costs $4.99. Right... Read more »
How To Use Keyword Match in Google AdWords
Every day, millions of people turn to Google to find what they are looking for. They enter in a query and within a fraction of a second, they are presented with a detailed list of results, both organic and paid. Amazing, right? But how does Google do it? In the most basic terms, think of Google as an enormous book... Read more »
Arctic Watch Youth Leadership Program
“Use GPS-enabled digital cameras to photograph Arctic wildlife 500 miles north of the Arctic Circle, and contribute to a growing online citizen science database.” Sounds like a pretty great adventure, or an excellent line in a job description, right? While it might be both, it’s also what a group of teens... Read more »