How we got to now: The strategic value of history in branding


Organizations are in a desperate race for attention, which means they are always reexamining their brand, positioning, and messaging.  They know they have to be well-differentiated and authentic. They worry about building for the future and how to get there. Very few of them will turn to the past to find... Read more »

Bulletin from bv02 - The Rapid Spread of Ransomware


The Rapid Spread of Ransomware is a very real issue that you and your organization should be prepared for. Please take a minute to read this important bulletin concerning the security of your digital footprint. Over the past weekend, we witnessed broad scale ransomware attacks that impacted over 100 countries... Read more »

Meet Mo Tantawi, Account Director


Can you tell me how to get to…bv02? We are very happy to introduce the newest addition to the bv02 team, Mo Tantawi. Mo will be taking on the role of Account Director, where he’ll use his experience and expertise to build relationships with clients, oversee the delivery of exciting digital projects and... Read more »

Explain Yourself


A client of mine wanted his management team to answer his question, “What will cause people to support us?” That’s an evergreen question for fundraising organizations, and the pursuit of an answer has launched a thousand rebranding exercises. But my client knew it wasn’t enough to figure out “who are... Read more »

The movie trailer, for Museums


Movie fan or not, you know what a “trailer” is. Hollywood has been using them since 1913 when the Loews theatre chain produced a short film promoting a new Broadway musical. It was essentially a cost-cutting innovation: producers felt showing a commercial in cinemas would make traditional billboard advertising... Read more »

What story are you telling?


The late comedian Rodney Dangerfield famously said, “I went to a fight the other night, and a hockey game broke out.” I, on the other hand, went to a Canadian Museum Association conference panel discussion and there was no fight, no raised voices, nor anything even slightly controversial. But the outcome was... Read more »

Why a Digital Audit is Important for Success in 2017


Audit is a scary word. Yes, words like digital audit, web audit and SEO audit are scary, but in reality they’re a chance for an exciting opportunity. A digital audit will give you the knowledge you need to enhance online story, presence, credibility and accessibility, and to build meaningful engagements. The... Read more »

Facilitating Canada’s Smart Brand


Protecting the funders and storytellers who make our national identity. Good or bad, every organization has a brand. A brand is a story, and storytelling has become a trendy way for companies to convey fresh and authentic messages about “who we are.” For the same reason, countries tell their national story to... Read more »

Healthcare’s Missed Opportunity with mHealth


Mobile users are managing health in new ways: In the digital age, the regular smartphone user may know more about their vitals than their doctors do. Nearly 60% of US smartphone owners use phones to manage health. With mobile usage becoming the norm, and wearables such as the Apple Watch and Fitbit becoming more and... Read more »

Disorder! The Phenomenon of Multiple Personalities in a Digital...


The evolution of the internet identity: The social media boom first captivated marketers years ago. Ever since, we’ve been predicting how the internet will change and how we’ll be able to forecast behaviours across different digital networks. Now that we’re deeply submerged in the evolution... Read more »

The Shift in the Content Landscape with Jason Flick - bv02’s...


In this episode of The Brief, Andrew sits with successful serial-entrepreneur and CEO of You.i TV, Jason Flick. You.i TV builds products to help media and entertainment companies deliver the best experiences for their customers on all screens by turning TV viewers into users, buyers and fans. Customized content is... Read more »