Disorder! The Phenomenon of Multiple Personalities in a Digital...


The evolution of the internet identity: The social media boom first captivated marketers years ago. Ever since, we’ve been predicting how the internet will change and how we’ll be able to forecast behaviours across different digital networks. Now that we’re deeply submerged in the evolution... Read more »

The Shift in the Content Landscape with Jason Flick - bv02’s...


In this episode of The Brief, Andrew sits with successful serial-entrepreneur and CEO of You.i TV, Jason Flick. You.i TV builds products to help media and entertainment companies deliver the best experiences for their customers on all screens by turning TV viewers into users, buyers and fans. Customized content is... Read more »

bv02's The Brief - Episode 11: 3D Imaging with Stephen Fai


In this episode of The Brief, I had the opportunity to learn more about the concept of 3D imaging through the expertise of Dr. Stephen Fai. As the director of Carleton Immersive Media Studio (CIMS), Fai is dedicated to working towards an innovative, hybrid form of representation. In addition to the work he does... Read more »

bv02’s The Brief - Episode 10: Digital Communications in Higher...


Digital Communications in Higher Education In this episode of The Brief, I had the opportunity to sit and chat with Nichole McGill,  a seasoned digital communications expert and gets her take on digital, personalization, and future opportunities in Higher Ed. In a varied career that includes having set the Web... Read more »

Andrew’s Espresso Shot: What’s Your Digital Footprint?


What’s Your Digital Footprint? -- Do you really know what people think of you? Really? From a business perspective, looking at your entire digital footprint is critical to gaining an understanding of your online identity. So many companies get micro-focused on one or two digital channels and forget to keep an eye... Read more »

bv02’s The Brief – Episode 9: The Rise of Micro Content with...


Micro Content is the future of Marketing In this episode of The Brief, Andrew sits down with tech veteran Adrian Salamunovic, who shares some of his experiences in building successful businesses and why he thinks micro content is the future of marketing. Salamunovic is a co-founder of innovative companies DNA11,... Read more »

Andrew's Espresso Shot: What is Open Data, and why am I so...


“Open data is data that can be freely used, shared and built-on by anyone, anywhere, for any purpose.” – Open Knowledge Foundation  The open data community is rapidly growing, with governments, organizations, developers, enterprises and even ordinary citizens all over the world joining the movement and... Read more »

bv02’s The Brief – Episode 8: Museums and Digital Media with...


In this episode of The Brief, we feature an enlightening chat with Corey Timpson of the Canadian Museum for Human Rights (CMHR). At the museum, Corey is responsible for Exhibitions, Research and Design - a broad mandate that relies heavily on the use of technology to facilitate interactive and dialogic experiences... Read more »

Three Marketing Trends to Keep your Eye On in 2016


Is traditional digital advertising losing its lustre? Are you constantly trying to engage your online audience, but having a hard time keeping up with emerging trends? We’re taking a look at three of the top digital marketing trends for 2016, and how you can take advantage of them to stay on top of your digital... Read more »

6 Reasons You Might Be Failing At Social Media


6 Reasons You Might Be Failing At Social Media Over the last decade, social media has quickly risen as a contender against traditional media such as television or radio—competing for the world’s attention. In fact, our time spent online using social media is expected to surpass television sooner than later given... Read more »

Content in Context


Although the internet has afforded us with more innovative ways than ever to sell our products and services, marketing has become so accessible that no one is standing out in the crowd. So how do you break through the clutter? It’s not an easy task, but one that can be simplified by building content with context.... Read more »