What to do when bums in seats aren’t enough

Jun262017

If you ever get to New York City’s Lower East side, make sure you visit the Tenement Museum. It’s small and easy to miss because it blends into the streetscape, but well worth the search. A poignant monument to the immigrant experience in New York, this century-old rooming house is like stepping back in time. I... Read more »

Crowdfunding for Arts and Culture

Jun082017

If you do not know what crowdfunding is or have not had the chance to read our blog on Introduction to Crowdfunding, please review it prior to reading this blog. Crowdfunding for art and culture is a unique environment compared to other industries. What you’re asking is the ability to expand or add to someone’s... Read more »

Your most valuable audience: The constituency of kids

Jun072017

Kids are all for museums, but are museums for kids? Most organizations try looking for untapped value, some little gem that can be re-developed to help them grow.  Nurturing the constituency of young museum-goers is one of those gems; nothing short of how a museum can build a sustainable brand. Kids show up with... Read more »

Shannon Monk Payne Joins bv02 as Indigenous Education Associate

Jun012017

“Life is a journey, not a destination.” – Ralph Waldo Emerson We are excited to introduce Shannon Monk Payne as bv02’s Indigenous Education Associate. Throughout her career, Shannon presented at many provincial, national and international conferences, and partnered with many and varied Canadian... Read more »

Introduction to Crowdfunding

May302017

What is Crowdfunding? Crowdfunding is a relatively new method of raising capital from a variety of networks, expanding your donor base to fund ideas and projects. It allows a large number of people to contribute and get behind your project, whether you’re working on social causes, product development, research and... Read more »

The passive museum: In a crisis, does your brand say...

May302017

A good story can change the world. Or save your organization. Or both. At the moment, I’m thinking about the power of documentary films. For a lot of people seeking to bring about social change, the documentary film has become the tool of choice. The form has demonstrated its ability to communicate widely, and... Read more »

How we got to now: The strategic value of history in branding

May232017

Organizations are in a desperate race for attention, which means they are always reexamining their brand, positioning, and messaging.  They know they have to be well-differentiated and authentic. They worry about building for the future and how to get there. Very few of them will turn to the past to find... Read more »

Bulletin from bv02 - The Rapid Spread of Ransomware

May172017

The Rapid Spread of Ransomware is a very real issue that you and your organization should be prepared for. Please take a minute to read this important bulletin concerning the security of your digital footprint. Over the past weekend, we witnessed broad scale ransomware attacks that impacted over 100 countries... Read more »

Meet Mo Tantawi, Account Director

May162017

Can you tell me how to get to…bv02? We are very happy to introduce the newest addition to the bv02 team, Mo Tantawi. Mo will be taking on the role of Account Director, where he’ll use his experience and expertise to build relationships with clients, oversee the delivery of exciting digital projects and... Read more »

Explain Yourself

May152017

A client of mine wanted his management team to answer his question, “What will cause people to support us?” That’s an evergreen question for fundraising organizations, and the pursuit of an answer has launched a thousand rebranding exercises. But my client knew it wasn’t enough to figure out “who are... Read more »

The movie trailer, for Museums

May082017

Movie fan or not, you know what a “trailer” is. Hollywood has been using them since 1913 when the Loews theatre chain produced a short film promoting a new Broadway musical. It was essentially a cost-cutting innovation: producers felt showing a commercial in cinemas would make traditional billboard advertising... Read more »