bv02 Creative Digest: Issue 7

Apr092012

Vol: 001 | Issue: 007

The bv02 creative digest is a compilation of thoughts, links, musings, and inspiration that has caught the eye of our creative team over the past week. A combined effort from Matt Davidson (New Media), Paul Wright (User Experience), Matt Ernst and >Daniel Bianchi (Creative)

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UX discussion of the week

In Multi-Device Layout Patterns, Luke Wroblewskii takes us through multiple layout patterns used in responsive web design and how many designers are choosing to reflow content across device sizes. He argues that “as more designers embrace this technique, we’re not only seeing a lot of innovation but the emergence of clear patterns as well.” This is an important topic for all parties involved in web design, especially content and business strategy departments. Treating content as modular blocks and thinking about how that small block fits into the overall page hierarchy is the only way to ensure that the most important content gets seen by the majority of your users. Just sliding the sidebar underneath the main content doesn’t suffice if that sidebar has content important to the site (and business’) functioning like calls to action, navigation and advertising.

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Photo of the week

Pulpit Rock in Norway

Just to give everyone a bit of wanderlust, this weeks photo comes from the fjords of finland and the breathtaking views on The Pulpit Rock.

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Video of the week

Beauty is Embarrassing – A trailer for a documentary that takes us into the mind of visionary creative Wayne White. Wayne started his career as a cartoonist, but rose to fame as the set/puppet designer for PeeWee Herman. Looking inside the mind of a creative such as Wayne helps us all see how we can be a little more creative.

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Typography of the week

Helvetica, a font we all know and love is actually just a digital interpretation of a classic pre-digital font. Type designer Christian Schwartz has newly restored the origitral, Neue Haas Grotesk in digital form. Although the differences may seem suble they have some pretty big impact shen compared to Helvetica Neue.

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Website of the week

Shopify recently created a landing page that allows potential Shopify customers how to move through the stages of business development. (Ultimately ending with opening your Shopify store) The site is super dynamic and interactive, and may be one of the most bullet-proof implementations of CSS/JS/HTML5 that I have ever seen. The team over at Shopify has also published a how-to for the page that explains their tactics and techniques for page development. I think its high time for an all city developer challenge.

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