OC Transpo Mobile
OC Transpo provides comprehensive transit services to nearly 1 million people in Ottawa, with their web site receiving well over 17,000 visitors each day.
In 2010, the transit authority identified that with a significant increase in mobile usage of the site, it was necessary to provide their riders with a site optimized for mobile devices.
Working collaboratively with bv02 to develop this mobile-friendly site, OC Transpo re-launched its .mobi website in June 2011. The new website attracted positive media attention and resulted in an exponential increase in traffic overnight. The mobile site caters specifically to the unique needs of the mobile user featuring a comprehensive travel planner, route schedules, news and updates.