Digital Marketing

How to Fund for Education

Oct102017

Educational institutions have many challenges when it comes to reaching their capital goals. The main challenge is for them to reach their goals without increasing the cost of education too high for their students. This is why they have so much to gain from crowdfunding. Let's take a look at what educational... Read more »

Are You Ready for Giving Tuesday?

Sep192017

As many of you know, Giving Tuesday is one of the most important days of the year when it comes fundraising. The primary goal is connecting with a diverse group of people for the one common purpose of celebrating and encouraging giving. So...are you ready for Giving Tuesday? Do you have a campaign strategy?... Read more »

Importance of Social Media to Crowdfunding

Aug032017

Audiences have moved to new online tools, new digital places. Social media is the new access point for discovery, referrals and trust building--all of which are essential for building your donor list or gaining support for your projects. Social media and crowdfunding are a natural combination. Social media helps you... Read more »

4 Social Media Insights to Better Content

Jul122017

There's video and gifs...and memes...and "going viral"...and shares, likes and engagement. There's Facebook and Twitter...and Instagram and Snapchat. There's so much going on in social media these days that can it be a little overwhelming. You know you want a social media presence--your audiences are there, your... Read more »

Google My Business Best Practices

Jul042017

Ensuring you have accurate information available online is crucial to your credibility and visibility. And one of the best places to start is your Google My Business listing--it can be your very own piece of Google search real estate...if managed correctly. Here are some of the advantages of listing... Read more »

Three Essential Tools to Test Your Website

Jun292017

When your customers interact with your brand online, it’s critical that you provide them the best experience possible. Your website is the pillar that supports all of your digital marketing efforts. To start improving your online presence, you need to answer three critical questions about your website. In General,... Read more »

Bridging the Knowledge Gap

Jun272017

Achieve content leadership by providing useful, informative and accessible online content. Let’s face it, you bring amazing value and services to your clients. You already use your website to inform and educate, and you might also feel it works quite well. The problem is your website is not being found online.... Read more »

Teknision, We Are Embedded

Jun082017

Ottawa-based firm Teknision (now Synacor) came to bv02 with a challenge. This award-winning mobile development company, focused on creating transformative user experiences, needed to differentiate itself within the technology sector. bv02’s answer: the We Are Embedded campaign. This integrated marketing campaign... Read more »

Rank Media

May152017

For over fifteen years, Rank’s team of adept programmers, experienced copywriters, search engine strategists and all-around marketing ninjas-in-training* have established a sound process to boost your presence organically and increase conversions. By understanding the inner workings of search engines and keeping a... Read more »

The movie trailer, for Museums

May082017

Movie fan or not, you know what a “trailer” is. Hollywood has been using them since 1913 when the Loews theatre chain produced a short film promoting a new Broadway musical. It was essentially a cost-cutting innovation: producers felt showing a commercial in cinemas would make traditional billboard advertising... Read more »

Why a Digital Audit is Important for Success in 2017

Apr212017

Audit is a scary word. Yes, words like digital audit, web audit and SEO audit are scary, but in reality they’re a chance for an exciting opportunity. A digital audit will give you the knowledge you need to enhance online story, presence, credibility and accessibility, and to build meaningful engagements. The... Read more »