Story telling

How to Fund for Education

Oct102017

Educational institutions have many challenges when it comes to reaching their capital goals. The main challenge is for them to reach their goals without increasing the cost of education too high for their students. This is why they have so much to gain from crowdfunding. Let's take a look at what educational... Read more »

Are You Ready for Giving Tuesday?

Sep192017

As many of you know, Giving Tuesday is one of the most important days of the year when it comes fundraising. The primary goal is connecting with a diverse group of people for the one common purpose of celebrating and encouraging giving. So...are you ready for Giving Tuesday? Do you have a campaign strategy?... Read more »

What to do when bums in seats aren’t enough

Jun262017

If you ever get to New York City’s Lower East side, make sure you visit the Tenement Museum. It’s small and easy to miss because it blends into the streetscape, but well worth the search. A poignant monument to the immigrant experience in New York, this century-old rooming house is like stepping back in time. I... Read more »

Teknision, We Are Embedded

Jun082017

Ottawa-based firm Teknision (now Synacor) came to bv02 with a challenge. This award-winning mobile development company, focused on creating transformative user experiences, needed to differentiate itself within the technology sector. bv02’s answer: the We Are Embedded campaign. This integrated marketing campaign... Read more »

Your most valuable audience: The constituency of kids

Jun072017

Kids are all for museums, but are museums for kids? Most organizations try looking for untapped value, some little gem that can be re-developed to help them grow.  Nurturing the constituency of young museum-goers is one of those gems; nothing short of how a museum can build a sustainable brand. Kids show up with... Read more »

The passive museum: In a crisis, does your brand say...

May302017

A good story can change the world. Or save your organization. Or both. At the moment, I’m thinking about the power of documentary films. For a lot of people seeking to bring about social change, the documentary film has become the tool of choice. The form has demonstrated its ability to communicate widely, and... Read more »

How we got to now: The strategic value of history in branding

May232017

Organizations are in a desperate race for attention, which means they are always reexamining their brand, positioning, and messaging.  They know they have to be well-differentiated and authentic. They worry about building for the future and how to get there. Very few of them will turn to the past to find... Read more »

Explain Yourself

May152017

A client of mine wanted his management team to answer his question, “What will cause people to support us?” That’s an evergreen question for fundraising organizations, and the pursuit of an answer has launched a thousand rebranding exercises. But my client knew it wasn’t enough to figure out “who are... Read more »

What story are you telling?

May012017

The late comedian Rodney Dangerfield famously said, “I went to a fight the other night, and a hockey game broke out.” I, on the other hand, went to a Canadian Museum Association conference panel discussion and there was no fight, no raised voices, nor anything even slightly controversial. But the outcome was... Read more »

Facilitating Canada’s Smart Brand

Apr132017

Protecting the funders and storytellers who make our national identity. Good or bad, every organization has a brand. A brand is a story, and storytelling has become a trendy way for companies to convey fresh and authentic messages about “who we are.” For the same reason, countries tell their national story to... Read more »

Helping Antle Find His Voice in Nova Scotia

Jul212016

Mi’kmaw Kina’matnewey are a unified team of chiefs, staff, parents, and educators based in Nova Scotia who advocate on behalf of and represent the educational interests of their communities, and protect the educational Mi’kmaw language rights of the Mi’kmaq people. As a leader in the Canadian Indigenous... Read more »