Strategy

Are You Ready for Giving Tuesday?

Sep192017

As many of you know, Giving Tuesday is one of the most important days of the year when it comes fundraising. The primary goal is connecting with a diverse group of people for the one common purpose of celebrating and encouraging giving. So...are you ready for Giving Tuesday? Do you have a campaign strategy?... Read more »

4 Social Media Insights to Better Content

Jul122017

There's video and gifs...and memes...and "going viral"...and shares, likes and engagement. There's Facebook and Twitter...and Instagram and Snapchat. There's so much going on in social media these days that can it be a little overwhelming. You know you want a social media presence--your audiences are there, your... Read more »

Creating a Better Built Digital Environment

Jul062017

City planners, architects and developers like to talk about our built environment—the buildings and structures we erect, the space in between and the connections linking it all. It’s an important and useful concept when designing a city’s urban landscape. You can’t just focus on one project, one building or... Read more »

What to do when bums in seats aren’t enough

Jun262017

If you ever get to New York City’s Lower East side, make sure you visit the Tenement Museum. It’s small and easy to miss because it blends into the streetscape, but well worth the search. A poignant monument to the immigrant experience in New York, this century-old rooming house is like stepping back in time. I... Read more »

Teknision, We Are Embedded

Jun082017

Ottawa-based firm Teknision (now Synacor) came to bv02 with a challenge. This award-winning mobile development company, focused on creating transformative user experiences, needed to differentiate itself within the technology sector. bv02’s answer: the We Are Embedded campaign. This integrated marketing campaign... Read more »

Your most valuable audience: The constituency of kids

Jun072017

Kids are all for museums, but are museums for kids? Most organizations try looking for untapped value, some little gem that can be re-developed to help them grow.  Nurturing the constituency of young museum-goers is one of those gems; nothing short of how a museum can build a sustainable brand. Kids show up with... Read more »

The passive museum: In a crisis, does your brand say...

May302017

A good story can change the world. Or save your organization. Or both. At the moment, I’m thinking about the power of documentary films. For a lot of people seeking to bring about social change, the documentary film has become the tool of choice. The form has demonstrated its ability to communicate widely, and... Read more »

How we got to now: The strategic value of history in branding

May232017

Organizations are in a desperate race for attention, which means they are always reexamining their brand, positioning, and messaging.  They know they have to be well-differentiated and authentic. They worry about building for the future and how to get there. Very few of them will turn to the past to find... Read more »

Explain Yourself

May152017

A client of mine wanted his management team to answer his question, “What will cause people to support us?” That’s an evergreen question for fundraising organizations, and the pursuit of an answer has launched a thousand rebranding exercises. But my client knew it wasn’t enough to figure out “who are... Read more »

Canadian Institute for Health Information

May032017

The Canadian Institute for Health Information (CIHI) is a not-for-profit organization that specializes in providing information on Canada’s health systems, services and the overall health of Canadians. They provide data with the intent of improving Canada’s health systems. CIHI’s vision is “Better data. Better... Read more »

What story are you telling?

May012017

The late comedian Rodney Dangerfield famously said, “I went to a fight the other night, and a hockey game broke out.” I, on the other hand, went to a Canadian Museum Association conference panel discussion and there was no fight, no raised voices, nor anything even slightly controversial. But the outcome was... Read more »