CARLETON UNIVERSITY ONLINE CAFE
Identity

Carleton University wanted to create a strong online community as a means to reconnect with its Alumni, and to encourage members to network and collaborate with each other. Challenges included ensuring an appropriate fit between all previous collateral and their Web-based marketing campaign as well as enrolling as many Alumni as possible online.

They needed to create a brand. It became evident that the campus coffee shop was a meeting place that has fond memories and was a great place of interaction and sharing - hence the Carleton Cafe.