Sales Effectiveness
The biggest stress point in any company is revenue. If sales are down or non-existent everyone in an organization will feel the impact. The bv02 team works in a consultative manner with clients but can also take on short-term management positions within a client organization to deliver the following services:
Sales Model & Process Analysis
It is not uncommon for organizations to stray from sales goals and processes over the course of the fiscal year. Some companies become so consumed by “day to day” activities that business and sales plans lay untouched for years. bv02 can work with you to develop a sales model that aligns to your business objectives and your product and/or service offerings. All sales positioning, messaging, collateral and tools are reviewed, edited or developed and mapped against key market competitors wherever possible. The end result is a sales plan with milestones that provide the client sales team with clear goals and direction.
Analysis or Design of Complete Communication Lifecycle
Sales personnel often ignore marketing and communications, but communication strategies are vital if a company is to maintain existing customer relationships and grow new ones. If you are not in constant contact with your customer you can bet that one of your competitors is. bv02 reviews client marketing and lead generation activities to determine if they effectively align with sales goals and existing sales processes. Services studied can range from simple e-mail marketing campaigns through to detailed channel programs and online environments. Weaknesses are identified and recommendations made to improve communication between the bv02 client and their customers or audience.
Sales Management
Sometimes strategies, plans, messaging and tools simply aren’t enough. Sometimes sales personnel are underperforming due to lack of experience or lethargy that has set in after years of selling for the same company. And sometimes a sales process doesn’t align properly to the skills of a sales team. In situations like these bv02 often takes a short-term sales management position within the client organization so that the necessary guidance, instruction and management is provided on a daily basis while a long term solution is being developed.
Jud Rasmussen is an expert in integrated communication strategies with a core focus on sales management, sales process, positioning, messaging and tactics. With approximately 300 unique client projects to his credit, Jud now works primarily with start-ups and small to mid - sized organizations. He has designed, managed and implemented Sales, Marketing, Brand and Channel Solutions for both private and public sector organizations at local, national and international levels.
Learn more about Jud Rasmussen».