Sponsorship Services
As a communications consultancy that specializes in the design and implementation of core marketing and sales processes, we would be remiss not to acknowledge the use of sponsorship as an effective tool for companies looking to leverage their marketing portfolios, and for organizations/not-for-profits looking to build additional revenue. As a result, bv02 has developed a sponsorship service designed to address the specific needs of these two audiences.
We provide companies with an objective evaluation of the effectiveness of their sponsorship activities and to assist them in the development of sponsorship portfolios that will deliver more effectively on their marketing and sales goals. To organizations and not-for-profits we offer an objective evaluation of the effectiveness of their sponsorship solicitation activities and assist in the development of sponsorship strategies that contribute to generating additional revenue.
bv02 offers an independent, informed, comprehensive and creative approach to managing your sponsorship activities. Whatever your sponsorship needs, we can assist you by offering tailor-made services aimed to supplement your existing capabilities and staffing complement.
Sponsorship Services - Corporations
Sponsorship Program Assessment & Analysis
Review of existing program, including stated objectives, procedural reviews and history of past sponsorship investments.
Strategy & Program Development
(Re)definition of sponsorship investment objectives and (re)design of the company's overall sponsorship strategy including recommendations on the most appropriate mix of venue/programming sponsorship opportunities.
Sponsorship Management Development
Development of a property evaluation matrix and selection process.
Creation of a system for monitoring benefits and rights packages.
Development of sponsorship policy documents.
Sponsorship Consulting
Support and counsel in sponsorship exit strategies and/or negotiation of contracts.
Major proposal reviews (multi-year naming opportunities, preferred vendor relationships).
Budget planning.
Sponsorship Services – Organizations / Not for Profits
Sponsorship Program Assessment & Analysis
Review of existing program, including history of past sponsors/partners.
Recommendations on the most appropriate mix of venue and programming sponsorship opportunities.
Strategy & Program Development
Identification of what is possible in the way of service, exposure and rights benefits.
Creation of a pricing framework for sponsorship properties and programs.
Recommended benefits designed to cater to specific sponsor needs/interests.
Partnership Management Program Development (Stewardship)
Creation of a system for maintaining inventory of available and committed benefits.
Development of a post-sponsorship measurement report template
Sponsorship Sales Mentoring & Planning
Recommendations as to the best mix of messaging/positioning statements, materials, media and relationship cultivation techniques.
Sponsorship sales process development, outlining elements on solicitation steps, including positioning of multi-year naming opportunities.