should only have a starting point, because Strategy never ends. In today's digital age, where just about every marketing and communication act is measurable, Strategy is an ongoing opportunity. You never stop asking questions. You never stop listening. You never stop adapting. At least, you shouldn't.
E-Marketing and Communication Plans
A clear vision and strategy are the cornerstones of a well-written marketing plan. A useful plan will then outline target audiences, keywords and messages, recommended tactics, metrics to be measured, resource requirements and the risks and opportunities faced in executing the plan.
In today's digital age, with the rapid penetration of social media into all facets of business and home life, a brand is about augmenting your approach to communication and user experience. If people are unable to find your information, in the medium of their choice, the brand will weaken. Social media, web and mobile video, mobile applications and all other things web should be part of the equation.
Sitemaps and Wireframes represent a non‐graphical layout of a new web site, clearly outlining templates, navigational flow and functional requirements. These blueprints are pivotal to the successful design, development and launch of a site, regardless of its size.
Social Media Marketing
Social media marketing describes the use of social networks and online collaborative media to interact with diverse groups of people across the Internet. Common social media marketing tools include Twitter, Facebook, Flickr, YouTube, LinkedIn, blogs and Wikipedia.
Search Engine Marketing
Search Engine Marketing is a component of Internet marketing that works to promote websites by increasing their visibility in search engine results pages through the use of Search Engine Optimization (SEO), paid placement, contextual advertising and paid inclusion.
E-mail marketing is a form of direct marketing that is commonly used to interact with members of online communities. Where e-mail marketing used to largely serve as a standalone marketing tool it is now important to ensure that it complements your web and social media marketing activities as well.