AndyCamper
"Through the power of the Web, kids from 6-12 can join this fun global community no matter where they are located. The content, materials and activities are designed to promote a healthy outdoor lifestyle, and to encourage kids to explore and share their experiences."
Launching AndyCamper.com, the new media and social media driven nature portal for kids required more than the average press release. It needed a fun, informative and engaging SMPR (social media press release) that would resonate with bloggers and digital journalists. So that’s what bv02 created! Strongly branded, packed full of cool content and able to link viewers directly to the AskIan.andycamper.com blog and AndyCamper’s Facebook, Flickr and YouTube accounts this SMPR was highly effective. Shortly after launching the SMPR AndyCamper received more than 2000 YouTube visitors, hundreds of Facebook ‘friends’ and close to 4000 visitors to AndyCamper.com! Bloggers across North America, South America and even Singapore picked up the news.
