McGill Alumni Live365
"It’s an entirely new communication strategy that’s designed to engage an alumni audience that increasingly doesn’t have a home phone, read email or accept printed material" Marc Weinstein, McGill’s VP, Development and Alumni Relations
The McGill Alumni Association and bv02 joined forces to harness the ever expanding power of social media and created a unique content aggregate called Alumnilive365. In addition to a range of traditional news sources the site draws content from a variety of social media forums such as Facebook, LinkedIn and Twitter in an effort to cast as broad a communication net as possible. The collaborative effort has allowed the university to quickly modify its approach to fundraising and overall alumni communications.
