The movie trailer, for Museums

May082017

Movie fan or not, you know what a “trailer” is. Hollywood has been using them since 1913 when the Loews theatre chain produced a short film promoting a new Broadway musical. It was essentially a cost-cutting innovation: producers felt showing a commercial in cinemas would make traditional billboard advertising... Read more »

What story are you telling?

May012017

The late comedian Rodney Dangerfield famously said, “I went to a fight the other night, and a hockey game broke out.” I, on the other hand, went to a Canadian Museum Association conference panel discussion and there was no fight, no raised voices, nor anything even slightly controversial. But the outcome was... Read more »

Why a Digital Audit is Important for Success in 2017

Apr212017

Audit is a scary word. Yes, words like digital audit, web audit and SEO audit are scary, but in reality they’re a chance for an exciting opportunity. A digital audit will give you the knowledge you need to enhance online story, presence, credibility and accessibility, and to build meaningful engagements. The... Read more »

Facilitating Canada’s Smart Brand

Apr132017

Protecting the funders and storytellers who make our national identity. Good or bad, every organization has a brand. A brand is a story, and storytelling has become a trendy way for companies to convey fresh and authentic messages about “who we are.” For the same reason, countries tell their national story to... Read more »

Healthcare’s Missed Opportunity with mHealth

Apr042017

Mobile users are managing health in new ways: In the digital age, the regular smartphone user may know more about their vitals than their doctors do. Nearly 60% of US smartphone owners use phones to manage health. With mobile usage becoming the norm, and wearables such as the Apple Watch and Fitbit becoming more and... Read more »

Disorder! The Phenomenon of Multiple Personalities in a Digital...

Nov082016

The evolution of the internet identity: The social media boom first captivated marketers years ago. Ever since, we’ve been predicting how the internet will change and how we’ll be able to forecast behaviours across different digital networks. Now that we’re deeply submerged in the evolution... Read more »

The Shift in the Content Landscape with Jason Flick - bv02’s...

Sep152016

In this episode of The Brief, Andrew sits with successful serial-entrepreneur and CEO of You.i TV, Jason Flick. You.i TV builds products to help media and entertainment companies deliver the best experiences for their customers on all screens by turning TV viewers into users, buyers and fans. Customized content is... Read more »

bv02's The Brief - Episode 11: 3D Imaging with Stephen Fai

Jul122016

In this episode of The Brief, I had the opportunity to learn more about the concept of 3D imaging through the expertise of Dr. Stephen Fai. As the director of Carleton Immersive Media Studio (CIMS), Fai is dedicated to working towards an innovative, hybrid form of representation. In addition to the work he does... Read more »

bv02’s The Brief - Episode 10: Digital Communications in Higher...

Jun302016

Digital Communications in Higher Education In this episode of The Brief, I had the opportunity to sit and chat with Nichole McGill,  a seasoned digital communications expert and gets her take on digital, personalization, and future opportunities in Higher Ed. In a varied career that includes having set the Web... Read more »

Andrew’s Espresso Shot: What’s Your Digital Footprint?

Jun092016

What’s Your Digital Footprint? -- Do you really know what people think of you? Really? From a business perspective, looking at your entire digital footprint is critical to gaining an understanding of your online identity. So many companies get micro-focused on one or two digital channels and forget to keep an eye... Read more »

bv02’s The Brief – Episode 9: The Rise of Micro Content with...

May032016

Micro Content is the future of Marketing In this episode of The Brief, Andrew sits down with tech veteran Adrian Salamunovic, who shares some of his experiences in building successful businesses and why he thinks micro content is the future of marketing. Salamunovic is a co-founder of innovative companies DNA11,... Read more »