Increased engagement by leveraging social media tools

Natalie MacLean

Natalie MacLean is an accredited sommelier, award-winning wine writer, speaker and judge. Her book Red, White, and Drunk All Over (2008) was a major success.

When she came to bv02 on the heels of the book’s positive reception, Natalie MacLean made it clear that she needed a web presence that would match her reputation and provide her with the tools to expand her business. bv02 did just that, providing a new contemporary design and page layout, two new wine review and food pairing widgets, and RSS feeds. To connect with her audience on more networks, bv02 also added a range of social media tools. Natalie MacLean’s new website showcases this celebrity wine reviewer at her best.

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