Audit is a scary word. Yes, words like digital audit, web audit and SEO audit are scary, but in reality they’re a chance for an exciting opportunity. A digital audit will give you the knowledge you need to enhance online story, presence, credibility and accessibility, and to build meaningful engagements. The... Read more »
Mobile
Healthcare’s Missed Opportunity with mHealth
Mobile users are managing health in new ways: In the digital age, the regular smartphone user may know more about their vitals than their doctors do. Nearly 60% of US smartphone owners use phones to manage health. With mobile usage becoming the norm, and wearables such as the Apple Watch and Fitbit becoming more and... Read more »
Digital Marketing: Canadian Electricity Association/National...
bv02 worked with the Canadian Electricity Association (CEA) to develop and execute a digital campaign to create awareness of and increase engagement with their National Electricity Month program and PowerForTheFuture.ca website. Through a comprehensive set of stakeholder interviews and a detailed environmental... Read more »
Colleges and Institutes Canada (CICan)
Colleges and Institutes Canada (CICan) – formerly The Association of Canadian Community Colleges (ACCC) - is the national and international voice of Canada’s publicly supported colleges, institutes and polytechnics. Its members work with industry and social sectors to train 1.5 million learners of all ages and... Read more »
Reflections on IoT613 and the Carsharing Conference
The week of September 21st had me in back-to-back conferences. Interesting similarities in integration, analytics and disruption - across the country, at the Carsharing Association Conference and at IoT613. In Vancouver, at the Carsharing Conference, I had the opportunity to moderate a panel of experts... Read more »
The Internet of Things: A Primer
“...imagine a world where everything from kitchen appliances, to doorways, to chairs, to potted plants is able to tell you about your customers and their needs. What could your marketing team do if they knew that much more about your audience?" For marketers, smart devices have opened a whole new set of... Read more »
bv02’s The Brief – Episode 4: Mobile Strategy: with Rob...
We're cresting on the future of mobile right now, yet some business strategists may not acknowledge this due to the nature of their business. It’s not just about technology, or mobile, it’s about your business - about what YOU want to achieve; consider your business platform and how mobile accessibility... Read more »
A New Paradigm In Transit: Understanding Mobility as a Service
The genesis of this conversation came from thoughts around ridesharing and how it's changing the face of customer service, but as we dive deeper or look further afield, we see it's only the tip of the iceberg. Spending the last 3 days at the Canadian Urban Transport Association conference in Winnipeg added perspective... Read more »
Andrew's Espresso Shot: Mobilegeddon
Google's new search Algorithm dubbed Mobilegeddon. As many of you know by now, Google updated their search algorithm on April 21, 2015 to give a higher ranking to websites that are mobile-friendly. They even blogged about it - which is a huge... Read more »
Polar Catalyst: Crowdfunding for Students on Ice
The Students on Ice Foundation was looking for an innovative way to raise money for initiatives that advance and benefit the polar regions. bv02 created Polar Catalyst, a crowdfunding platform that would allow the Foundation to connect with their audience online and raise the money needed for projects that create a... Read more »
Pulitzer Arts
Since its opening in October 2001, Pulitzer Arts Foundation in St. Louis, Missouri has become both a sanctuary for the ever-evolving experience of art and a laboratory for unprecedented collaborations and endeavours. This unconventional museum hosts a wide range of exhibitions from old masters to contemporary art, and... Read more »