Educational institutions have many challenges when it comes to reaching their capital goals. The main challenge is for them to reach their goals without increasing the cost of education too high for their students. This is why they have so much to gain from crowdfunding. Let's take a look at what educational... Read more »
Story telling
Are You Ready for Giving Tuesday?
As many of you know, Giving Tuesday is one of the most important days of the year when it comes fundraising. The primary goal is connecting with a diverse group of people for the one common purpose of celebrating and encouraging giving. So...are you ready for Giving Tuesday? Do you have a campaign strategy?... Read more »
What to do when bums in seats aren’t enough
If you ever get to New York City’s Lower East side, make sure you visit the Tenement Museum. It’s small and easy to miss because it blends into the streetscape, but well worth the search. A poignant monument to the immigrant experience in New York, this century-old rooming house is like stepping back in time. I... Read more »
Teknision, We Are Embedded
Ottawa-based firm Teknision (now Synacor) came to bv02 with a challenge. This award-winning mobile development company, focused on creating transformative user experiences, needed to differentiate itself within the technology sector. bv02’s answer: the We Are Embedded campaign. This integrated marketing campaign... Read more »
Your most valuable audience: The constituency of kids
Kids are all for museums, but are museums for kids? Most organizations try looking for untapped value, some little gem that can be re-developed to help them grow. Nurturing the constituency of young museum-goers is one of those gems; nothing short of how a museum can build a sustainable brand. Kids show up with... Read more »
The passive museum: In a crisis, does your brand say...
A good story can change the world. Or save your organization. Or both. At the moment, I’m thinking about the power of documentary films. For a lot of people seeking to bring about social change, the documentary film has become the tool of choice. The form has demonstrated its ability to communicate widely, and... Read more »
How we got to now: The strategic value of history in branding
Organizations are in a desperate race for attention, which means they are always reexamining their brand, positioning, and messaging. They know they have to be well-differentiated and authentic. They worry about building for the future and how to get there. Very few of them will turn to the past to find... Read more »
Explain Yourself
A client of mine wanted his management team to answer his question, “What will cause people to support us?” That’s an evergreen question for fundraising organizations, and the pursuit of an answer has launched a thousand rebranding exercises. But my client knew it wasn’t enough to figure out “who are... Read more »
What story are you telling?
The late comedian Rodney Dangerfield famously said, “I went to a fight the other night, and a hockey game broke out.” I, on the other hand, went to a Canadian Museum Association conference panel discussion and there was no fight, no raised voices, nor anything even slightly controversial. But the outcome was... Read more »
Facilitating Canada’s Smart Brand
Protecting the funders and storytellers who make our national identity. Good or bad, every organization has a brand. A brand is a story, and storytelling has become a trendy way for companies to convey fresh and authentic messages about “who we are.” For the same reason, countries tell their national story to... Read more »
Heritage Passages: Bytown and The Rideau Canal
bv02 has a long history of collaborating with our partners to make culture accessible online, so when the Bytown Museum and Carleton University came to us with a new web initiative that would present the history of the building of the Rideau Canal, we were thrilled to take part. Heritage Passages: Bytown and the... Read more »